app stores

How Do People Find Apps? Influencing Factors of App Discovery

How did you find the last app that you downloaded onto your smartphone, tablet, or PC? Was it in an app store? Did you use a search engine? Were you intrigued by something a friend or family member said and decided to try it out for yourself? Did you see something in one of your social media channels? According to the latest research by industry thought leaders, all of these methods are how people are primarily finding apps, especially search.

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