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How to Get Your App Discovered on Google Play: Part One

If you’re a developer making apps, then you probably already know about Google Play, an Android app store where hundreds of thousands of apps are curated and discovered by users all over the world. As a developer at Google Play, getting users to discover, install, and engage with your app is the main goal in mind.

Needle in a Haystack: App Discovery

Think about the last time you downloaded an app. What was the process behind it? Were you influenced by a friend talking about it on a social media channel such as Twitter, Facebook, or LinkedIn? Did you see a commercial on the television, in your Web browsing, or even in a magazine or newsletter? According to the latest research by industry thought leaders, all of these methods are how people are primarily finding apps, especially search.

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