Android developers who want to have their apps discovered more effectively in Google Play will be glad to know that the curation team behind the popular app store have basically the same goals in mind. A recent video from Koh Kim and Dan Galpin, both who work as developer advocates for Google, talked about several ways that developers can make their apps more accessible and engaging to users, thereby increasing installs, revenue, and authority.
While breaking into the big-time is still a hard nut to crack for developers, there is definitely a vibrant “middle class” app economy that is alive and well, according to a new report released by Flurry, an app analytics firm this week:
Think about the last time you downloaded an app. What was the process behind it? Were you influenced by a friend talking about it on a social media channel such as Twitter, Facebook, or LinkedIn? Did you see a commercial on the television, in your Web browsing, or even in a magazine or newsletter? According to the latest research by industry thought leaders, all of these methods are how people are primarily finding apps, especially search.