Social Software: Facilitating Innovation and Collaboration in the Enterprise

In this blog, I have talked about how social software and other web 2.0 technologies have been creeping out of consumer usage and into the enterprise. Here is a quick overview of the topic so far:

  • Web 2.0 Moving into the Enterprise

  • Social Software in the Enterprise

  • Web 2.0, the Do-It-Yourself Mentality Enters the Enterprise

  • Using Wikis for Corporate Collaboration


Earlier this Month, Gartner released a new report entitled, Enterprise Social Software to Boost Efficacy of Non-Routine Work by Nikos Drakos, released on September 4, 2006. In this report, Gartner states that "The next bigwave of productivity gains will come from improving the efficiency of non-routine, creative work, particularly that which results from the key activities by which workers create value -- discovering, innovating, collaborating, leading and learning." According to Gartner, "Enterprise social software will expand the options available for augmenting key behaviors that rely on social interactions such as discovering, innovating, collaborating, leading and learning. The challenge is to adapt and adopt different ways to stimulate and channel the creativity of high impact workers toward developing new ideas, collaborating across organizational boundaries, and establishing more effective virtual teams."

Along these lines, a number of social software technologies can be adopted to facilitate innovation and collaboration in the enterprise.

  • Wikis: As I discussed in my previous post, wikis can be a great tool for corporate collaboration, and this group interaction can also increase innovation and stimulate creativity as employees build on the ideas of others.

  • Blogs: Like wikis, blogs facilitate group interactions that can increase creative thinking and innovation by giving employees an opportunity to comment on blog entries. Bloggers also tend to write posts that start with what another blogger or journalist wrote and elaborate to take the idea in a slightly new direction by adding their own perspective.

  • Social Bookmarking and Tagging: These two similar technologies give people the ability to easily share information and knowledge on topics of interest. As people find new articles or blogs relevant to a topic, they can be bookmarked and tagged with keywords allowing other team members to easily locate and absorb any new information.

  • RSS: Technically, RSS is probably not social software; however, I would argue that RSS makes most social software more valuable. By putting RSS feeds on blogs and social bookmarking software, for example, other team members can use an RSS reader to see which items are new. This makes it easier to find new content; therefore, more likely that employees will take advantage of the knowledge available to them.


Enterprises can easily begin utilizing these technologies, particularly in smaller group settings as pilot programs. For enterprise teams focused on innovation and creative thinking (strategists, new product development, marketing, etc.), now might be the time to start experimenting with social software to get a step ahead of your competition.
Пожалуйста, обратитесь к странице Уведомление об оптимизации для более подробной информации относительно производительности и оптимизации в программных продуктах компании Intel.