App Show 33: A Recap of Day Two at IDF 2012

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In this episode of Intel App Show for Developers 33, Bob Duffy and Rhonda Peters are live from IDF 2012 in San Francisco. With a keynote from Renee James, a student hackathon, and exciting new code demos, this episode definitely had a lot going on. Watch the entire episode here

Keynote from Renee James – Transparent Computing

The first item on Bob and Rhonda’s agenda was the talk on Day Two about transparent computing. Renee James, Senior Vice President and General Manager of the Software and Services Group for Intel Corporation gave a keynote on Day Two of IDF 2012 that focused on transparent computing: the ability to seamlessly compute across platforms. Basically, it’s all about user experience. People using software want their software to work on any device they choose to operate it, and are not interested in one platform over the other. They just want it to work. Speaking to this need, the computing industry is moving forward to transparent computing, HTML5, and the cloud, all working together to provide a seamless, smooth computing experience. You can watch Ms. James’ entire keynote address here:  “Security and Services in an Age of Transparent Computing”.

IDF 2012 Day Two Demos

Next up for Bob and Rhonda was a discussion about the many demos on stage at IDF 2012.  First on the agenda was a geo-location demo that came with a forewarning that “real demos will fail”; fortunately, this one worked just fine. Geo-location services have come a long way, and one of the most effective ways to demonstrate this progress is something called geo-messaging. Essentially, geo-messaging is a geographical time capsule; a message is created that is only activated when someone shows up in that particular location. For example, say your Aunt Susan is traveling to Minnesota. You could create geographical points of interest for her along a map that would only be activated as she came within ten miles of each location, complete with your own personal commentary and photos.

A River Trail demo was next, showing HTML5 in both regular and accelerated modes on Intel platforms. This technology is also available as a plugin for Firefox. The demo included kids on stage, always a crowd pleaser, who talked about learning how to read and write Chinese with this technology. It showed the value of HTML5 in a tangible way, and how important it is to make it accessible to anyone who wants to pick it up.

Cloud computing was next on the list of demos. As cloud computing becomes more ubiquitous, with more and more of our services being stored in the cloud, users must be able to rely on the safety and security of their data.

One of the ways that cloud computing and computing in general can be made more secure is with the McAfee social protection app, which was next on the demo list. This is perfect for people who want to share with their friends and protect their data at the same time. With this app, people who try to (for example) copy and paste copyrighted photos will be unable to do so.

Next up was developer Chris Skaggs talking about the value of the developer community, which led nicely into the launch of the new and improved Intel Developers Zone, found at With this new rollout, everything is integrated: all software communities, AppUp, the Intel Software Network, the developer partner program, all under one convenient roof.

Student Hackathon

One of the highlights of IDF 2012 was the student hackathon. Professor Tom Murphy and Intel’s Paul Steinberg kicked off this segment. 32 straight hours of coding from students resulted in HTML5 apps with Ultrabook touch and sensor integration, created to help middle school students with algebra.

Both Tom and Paul reiterated that hackathons are available to any college or university that would like to do these kinds of events. The students learn an incredible amount of information in a very short time, and since they are creating something that is actually going to help someone else, it ends up being a great experience overall.

Code Demo

Host Bob Duffy took the screen next with a code demo. Basically, he took on the same challenge that the students in the hackathon did, which was to integrate Ultrabook touch and sensors into an HTML5 application. This can be tricky, but Black Belt developer Dmitry Rizshkov came up with a Google Chrome extension to make the process easier and you can find and download it here: Sensors for Chrome. All sensors available for Ultrabook development will eventually be available directly through HTML5, however, until then, the plugin stands in nicely.

That’s a Wrap

Thus ends another day at IDF 2012. For all the IDF demos, keynotes, and technical papers in one place, visit the central IDF 2012 portal.


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