Who Is The User?

Remote Encryption Management is intended for companies proactively managing their environments and desiring to deploy encryption.  The customer segmentation that the Intel® vPro™ brand is targeting is the Tech Enthusiast. Because Remote Encryption Management is an Intel® vPro™ based solution it is reasonable to assume our end user would fall within the same customer segment.

   Technology Business Decision Makers (SMB & Enterprise)

   Small and/or Medium Business Owners

   IT department: CIO, Managers & staff

   Managed Service Providers (MSP): external IT provider

   Values: security, performance (battery life)

   Purchase drivers: performance, reliability, security and manageability

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