Standing Out From the App Store Crowd: Examples of App Store Descriptions

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There are thousands of apps for consumers to download in the app store of their choice. What can you do to make your app eye-catching and appealing enough that people will take a closer look at it?

It's a good idea to have well coordinated colors and appealing graphics in your app icons. High quality graphics catch the peoples’ attention and consistent branding helps your customers remember your product. Think of the Apple “apple” brand, if you see that on anything, you know it’s linked to a company with very specific and high-quality standards. 

Have your graphics make your statement as clearly and as succinctly as possible (using a truck image for a shipping program is a perfect example).

Once you’ve decided on an image that conveys your app’s intent, the next critical step to make your app stand out is to have a killer description. Now is not the time to write a mini user manual, but instead to use good Internet marketing sense to describe how your app helps solve a user need. App descriptions typically have character count limitations and after 120 characters, most lines will wrap. Also, blank lines usually count as lines. You don’t have much space to work with, so use it wisely!

Below are some app descriptions I picked out to serve as good examples. Take a look at how they are written and see if you agree that they hit the target in a unique and creative way. Are there any other app descriptions you find particularly effective or engaging? Share them in the comments below!

Flight Control HD

You’re an air traffic controller at an increasingly busy airport; just point and drag aircraft to their landing zones with your mouse or trackpad. Sounds easy? It isn’t! You’ll need nerves of steel and smart strategy to keep the chaos under control.

Ah, in 3 sentences we have been offered a challenge and a way to prove that we can perform the challenge. This is comparable to the always effective playground taunt “bet you can’t.”

Facebook for iPhone and iPad

Keeping up with friends is faster than ever.

Let's face it- we are all busy. Faster is better, end of discussion.

iBooks

A novel way to buy and read books.

A delightful play on words for a literary app. Brilliant.

Need for Speed™ Most Wanted: Start Some Trouble

Buckle up, hit the gas and hold on tight; you’re in for the ride of your life. Outrun cops, outsmart rivals – and outdrive your friends – in the most dangerous Need for Speed yet. Do you dare to be the Most Wanted?

We already feel like we’re in the game. We know what the major components are and what the general plot is. In 41 words, we know the nature of the game and have been challenged to take the “ride of our lives” (which is also another effective play on words).

Business

How-to videos on all areas of Business such as investing, marketing, sales, etc.

Short and to the point, which is what today’s busy users need.

You’ve spent quality time and money developing your app and now isn’t the time to become frugal and look for shortcuts. Without a creative, eye-catching, and evocative app description, you are running the risk that you may unnecessarily be missing out on sales. Writing a description that grabs and holds will give your app the best chance possible of being noticed as one that stands out in the sea of many.

Share some of your favorite app store descriptions below, or even your own app "pitch"!

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