I think only after deadline of "100 netbook for 100 apps" contest - February 2, 2010 at 3:00 p.m
Thanks you for your query.
By the way, just for your information: the information about those dates can be found on the following link: http://appdeveloper.intel.com/en-us/contest/officialrules
"The first one hundred (100) applications submitted and validated will each get one netbook with an Intel Atom processor. The winners of these first 100 applications will be announced on the contest website on March 9, 2010."
You will find all the details about the Intel® Atom™ Developer Challenge as well as all the keys dates to remember.
Intel® Atom™ Developer Program Team
Your assumption may be correct. I would guess that they would not begin shipping them until some time in March. In the meantime we have new apps to develop and existing apps to support and improve. Cheers.