HTML5 Roundtable Series

<Inside the Brackets>

The explosive growth of computing devices means no app strategy is complete without considering a cross-platform approach to reach this full spectrum of devices—faster, better and at lower cost. Join this monthly discussion series as industry analysts, the W3C, Intel and other industry leaders explore the opportunities, challenges and best practices of cross-platform development.
Duration: 30 minutes, including live Q&A



Go <Inside the Brackets> and get an insider’s view of HTML5.

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Ep 1:
HTML5—Why I Oughta…

Ep 2: September 2013
HTML5 vs. Native—Who Will Win?

Ep 3: October 2013
The Right Tool for the Job

Ep 4: November 2013
HTML5 in the Enterprise

Ep 5: January 2014
Fragmentation—Is It Making or Breaking the Web?

Ep 6: February 2014
Cross-Platform War Stories – Part 1

Ep 7: March 2014
Cross-Platform War Stories – Part 2

Ep 8: April 2014
Performance in Cross-Platform Apps

Ep 9: May 2014
Designing Apps that Run Everywhere

Ep 10: June 2014
Real-World Enterprise Stories


Episode 10: HTML5 in the Enterprise—Real World Stories

Duration: 21 minutes
This episode is now available on-demand: video


Let’s get down to business. Developers in the enterprise have a unique set of needs and concerns that consumer-focused developers don’t have to consider. Join us on Inside the Brackets to hear candid stories from developers about their experiences building apps, experiences and products for companies like Intel, SAP, IBM and more.

Episode Guests:

Jonathan Stark, Series Moderator and Mobile Strategy Consultant
Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Jonathan is the author of three books on mobile and web development, most notably O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript which is available in seven languages. His Jonathan's Card experiment made international headlines by combining mobile payments with social giving to create a "pay it forward" coffee movement at Starbucks locations all over the U.S.

Bill Giard, Principal Engineer, Intel IT
Bill Giard is a Principal Engineer in the ITS3 Organization and leads Intel IT’s Software and Application strategy to deliver Intel IT’s 1400+ applications across multiple client computing platforms. He joined Intel in 1996 as a database administrator and systems engineer supporting Systems Manufacturing and then moved into a senior application developer role where he helped to re-architect the SPEED application and support infrastructure to deliver mission-critical capabilities for product data management and excursion/issue management. He moved into an architecture role in late 2003 as part of eBG’s KTBR organization and has played a key role in defining IT’s architecture standards, practices, and methodologies and co-chairs the Application Development JST. Most recently Bill was the Director of the Enterprise Information and Product Lifecycle organization in ITS3 and was the lead architect for the Intel Foundry Services program. He has been actively involved in designing and deploying numerous enterprise applications both internally and externally in support of Intel’s capabilities across the design and supply chain business segments.



Eduardo Abe, Software Engineer, IBM Worklight



Nis Boy Naeve, Vice President, SAP Interfaces



Abraham Elias, Chief Technology Officer, Sencha
Abraham is responsible for overseeing the company's strategic direction and enabling its rapid growth as a global provider of application development software and services. He most recently served as Chief Operating Officer at BH Capital Partners. Abraham's results driven management and introduction of commercial open source solutions enabled BH Capital to become one of the fastest growing privately held companies in Florida. Abraham brings an entrepreneurial spirit and a proven track record of achieving revenue goals and profit growth.

Episode 9: Performance in Cross Platform Apps

Duration: 20 minutes
This episode is now available on-demand: video


Is it possible to get amazing performance from your cross-platform Web apps? Join our panelists as they reveal cutting-edge techniques for creating mind-blowing, high-performing HTML5 apps.

Episode Guests:

Jonathan Stark, Series Moderator and Mobile Strategy Consultant
Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Jonathan is the author of three books on mobile and web development, most notably O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript which is available in seven languages. His Jonathan's Card experiment made international headlines by combining mobile payments with social giving to create a "pay it forward" coffee movement at Starbucks locations all over the U.S.



Tatiana Shpeisman, Principal Engineer, Intel Labs



Dave Herman, Principal Researcher and Founder, Mozilla Research



Dave Fetterman, Vice President of Engineering, Famo.us

Episode 8: Designing Apps That Run Everywhere

Duration: 19 minutes
This episode is now available on-demand: video


We’ve all heard that HTML5 is great for building cross platform apps. But in a world where devices, platforms and browsers are diversifying with dizzying speed, what does it really take to build apps that run everywhere? Tim Kadlec, Independent Web Developer and Responsive Web Design Expert; Peter McLachlan, Chief Product Officer and Co-Founder of Mobify; Eric Engelmann, Lead Developer at For Human Use; and Bill Giard, Principal Engineer, Intel IT share their insights and real-world experiences and challenges in developing apps that run across multiple platforms, OSes, devices and screen sizes.

Episode Guests:

Episode 7: Cross-Platform War Stories -- Part 2

Duration: 18 minutes
This episode is now available on-demand: video


It's one thing to talk the talk. It's another thing to walk the walk. Our panelists discuss their real experiences developing cross-platform apps—the pitfalls, the successes and the strategies you need when you undertake your next cross-platform battle. Part two continues an earlier conversation on the challenges of fragmentation with real-world solutions and development strategies.

Episode Guests:

Brian LeRoux, Principal Product Manager PhoneGap and Topcoat, Adobe
Brian is the Principle Product Manager on PhoneGap and Topcoat at Adobe Systems and he acts as the VP at Apache for the Cordova project.

Luke Wroblewski, author of Mobile First CEO and Co-Founder of Input Factory Inc.
Luke Wroblewski is currently the CEO and Co-Founder of Input Factory Inc. Luke’s previous venture, Bagcheck (where he was Co-Founder and CPO), was acquired by Twitter just nine months after being launched publicly. Before he was founding start-ups, Luke was an Entrepreneur in Residence at Benchmark Capital, Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and the author of three popular web design books (Mobile First, Web Form Design, and Site-Seeing).

Kiran Prasad, Senior Director of Engineering Mobile at LinkedIn

Episode 6: Cross-Platform War Stories -- Part 1

Duration: 16 minutes
This episode is now available on-demand: video


It's one thing to talk the talk. It's another thing to walk the walk. Our panelists discuss their real experiences developing cross-platform apps—the pitfalls, the successes and the strategies you need when you undertake your next cross-platform battle. Part one covers the challenges and pitfalls of cross-platform development, including the growing challenge of fragmentation. Part one covers real-world solutions and development strategies.

Episode Guests:

Brian LeRoux, Principal Product Manager PhoneGap and Topcoat, Adobe
Brian is the Principle Product Manager on PhoneGap and Topcoat at Adobe Systems and he acts as the VP at Apache for the Cordova project.

Luke Wroblewski, author of Mobile First CEO and Co-Founder of Input Factory Inc.
Luke Wroblewski is currently the CEO and Co-Founder of Input Factory Inc. Luke’s previous venture, Bagcheck (where he was Co-Founder and CPO), was acquired by Twitter just nine months after being launched publicly. Before he was founding start-ups, Luke was an Entrepreneur in Residence at Benchmark Capital, Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and the author of three popular web design books (Mobile First, Web Form Design, and Site-Seeing).

Kiran Prasad, Senior Director of Engineering Mobile at LinkedIn

Episode 5: Fragmentation—Is It Making or Breaking the Web?

Duration: 18 minutes
This episode is now available on-demand: video


Open web technologies offer the tantalizing promise of a Write Once, Run Anywhere future for cross-platform apps; but constant innovation in browsers, platforms and devices make fragmentation a constant challenge for developers. Join our panelists on Inside the Brackets as they pick the topic of fragmentation apart, and put the pieces back together again.

Episode Guests:

Divya Manian, Product Manager for the Web Engine Team at Adobe
Divya Manian is a Product Manager at Adobe. She made the jump from developing device drivers for Motorola phones to designing websites and has not looked back since, resulting in collaborative projects such as HTML5 Boilerplate and HTML5 Please.

Ben Odom, Evangelist for Web Technologies at Intel
Ben Odom has been at Intel working in various roles on both the hardware and software projects. Most recently he has been a Developer Advocate for HTML5 and Android.

Luke Wroblewski, CEO and Co-Founder of Input Factory Inc.
Luke Wroblewski is currently the CEO and Co-Founder of Input Factory Inc. Luke’s previous venture, Bagcheck (where he was Co-Founder and CPO), was acquired by Twitter just nine months after being launched publicly. Before he was founding start-ups, Luke was an Entrepreneur in Residence at Benchmark Capital, Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and the author of three popular web design books (Mobile First, Web Form Design, and Site-Seeing).

Jonathan Stark, Series Moderator and Mobile Strategy Consultant
Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Jonathan is the author of three books on mobile and web development, most notably O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript which is available in seven languages. His Jonathan's Card experiment made international headlines by combining mobile payments with social giving to create a "pay it forward" coffee movement at Starbucks locations all over the U.S.

Episode 4: Takin’ Care of Business—HTML5 in the Enterprise

Duration: 19 minutes
This episode is now available on-demand: video | audio | transcript


The amazing growth of cloud services and mobile devices means that businesses of all sizes are developing new app and API strategies to engage their customers and increase employee productivity. Join us as we go inside the brackets with an in-depth look at the special challenges facing app developers in the enterprise environment. Hear from Intel, Thomson Reuters and TechCrunch—then hit them up with your tricky questions!

Episode Guests:

Ganesh Rao, Engineering Manager, Developer Products Division, Intel Corporation
Ganesh Rao has more than 15 years of experience in the areas of application tuning on a broad array of applications including computer games, enterprise-class applications, and high-performance computing environments. Ganesh is part of the Mobile Computing and Compilers organization in the Developer Products Division at Intel. Most recently, he has been involved in defining tools and guidelines to assist developers to take advantage of the HTML5 language and the development ecosystem with web applications and hybrid applications.

Bill Giard, Principal Engineer, Intel IT
Bill Giard is a Principal Engineer in the ITS3 Organization and leads Intel IT’s Software and Application strategy to deliver Intel IT’s 1400+ applications across multiple client computing platforms. He joined Intel in 1996 as a database administrator and systems engineer supporting Systems Manufacturing and then moved into a senior application developer role where he helped to re-architect the SPEED application and support infrastructure to deliver mission-critical capabilities for product data management and excursion/issue management. He moved into an architecture role in late 2003 as part of eBG’s KTBR organization and has played a key role in defining IT’s architecture standards, practices, and methodologies and co-chairs the Application Development JST. Most recently Bill was the Director of the Enterprise Information and Product Lifecycle organization in ITS3 and was the lead architect for the Intel Foundry Services program. He has been actively involved in designing and deploying numerous enterprise applications both internally and externally in support of Intel’s capabilities across the design and supply chain business segments.

Marine Leroux, Head of Mobile User Experience, Thomson Reuters
Marine Leroux heads Thomson Reuters’ global mobile user experience. Her department provides design resources, support, consulting, and governance to teams across the corporation working on mobile applications and mobile-optimized sites. She defines mobile design standards, common visual assets, and templates to create differentiated mobile products efficiently and profitably. Marine brings fourteen years of design and business experience in web and mobile technology. She founded Bamboudesign in 2008, a mobile application development agency in San Francisco specializing in iOS development, and helped develop and manage Macromedia’s worldwide online stores prior to the Adobe acquisition.

Alex Williams, Enterprise Writer, TechCrunch
He is a veteran technology blogger, journalist and analyst. He led the cloud and enterprise channels at ReadWriteWeb before joining SiliconAngle, where he worked as a senior editor. Alex has a master’s degree in journalism from Northwestern University and a BA in French Literature from the University of Denver. He got his start in journalism when he wrote about his experience as a college student playing baseball in France. He lives in Portland, Oregon.

Jonathan Stark, Series Moderator and Mobile Strategy Consultant
Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Jonathan is the author of three books on mobile and web development, most notably O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript which is available in seven languages. His Jonathan's Card experiment made international headlines by combining mobile payments with social giving to create a "pay it forward" coffee movement at Starbucks locations all over the U.S.

Episode 3: The Right Tool for the Job

Duration: 21 minutes
This episode is now available on-demand: video | audio | transcript


What should you consider as you choose the right tools for your app development work—and avoid the common pitfalls and perils in tool selection? Go inside the brackets with Abe Elias of Sencha, Nolan Wright of Appcelerator, Kevin Smith of Intel, and Doug Schepers of the W3C as we dig into tools and resources for app developers. Then stick around to ask these panelists your tough questions!

Episode Guests:

Kevin J Smith, General Manager, Mobile Computing & Compilers, Developer Products Division, Intel Corporation
Kevin Smith is the GM for Intel’s HTML5 Developer Tools, making it easier for developers to create and deploy useful apps. He also manages the Intel Compilers, delivering outstanding performance for C++ and Fortran programs. Kevin also leads several organizational development initiatives.

Doug Schepers, Developer Relations Lead, W3C
Doug Schepers is Developer Relations Lead at W3C, and is a project coordinator for the SVG, WebApps, Touch Events, and Audio Working Groups, and the project lead for WebPlatform.org. He has been developing SVG applications for over a decade, and still tries to code in his copious spare time.

Abraham Elias, Chief Technology Officer, Sencha
Abraham is responsible for overseeing the company's strategic direction and enabling its rapid growth as a global provider of application development software and services. He most recently served as Chief Operating Officer at BH Capital Partners. Abraham's results driven management and introduction of commercial open source solutions enabled BH Capital to become one of the fastest growing privately held companies in Florida. Abraham brings an entrepreneurial spirit and a proven track record of achieving revenue goals and profit growth.

Nolan Wright, Co-founder & CTO, Appcelerator
Nolan is the CTO of Appcelerator. Before co-founding Appcelerator, Nolan led engineering and product management for Vocalocity, a VoiceXML platform company. Nolan started his career at Andersen Consulting (now Accenture), and then went to work for Netscape. Nolan graduated from Vanderbilt University with a degree in Electrical Engineering.

Jonathan Stark, Series Moderator and Mobile Strategy Consultant
Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Jonathan is the author of three books on mobile and web development, most notably O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript which is available in seven languages. His Jonathan's Card experiment made international headlines by combining mobile payments with social giving to create a "pay it forward" coffee movement at Starbucks locations all over the U.S.

Episode 2: HTML5 vs. Native—Who Will Win?

Duration: 20 minutes
This episode is now available on-demand: video | audio | transcript


Our panelists tackle the debate between HTML5 and native code—which builds the better apps? Go inside the brackets to get beyond the fan-boy hype, and hear directly from app developers like Dan Bricklin, Drew Crawford, Dave Methvin and Mike Richmond as they challenge each other—and you—to take an honest look at the best way to build an app.

Episode Guests:

Mike Richmond, Architect, Open Source Technology Center, Intel Corporation
Mike Richmond has worked at Intel for almost 30 years in a variety of strategic, engineering and marketing roles. He led early experiments in blending TV and the Internet, and drove the transformation of the BIOS industry from proprietary implementations to the UEFI standard. He managed the software for Intel's first Linux-based product. Two years ago, he initiated Intel's HTML5 strategy.

Dave Methvin, President, jQuery Foundation
Dave Methvin is President of the jQuery Foundation and lead developer of jQuery Core. As an independent consultant he provides training and development services focused on applying and optimizing client-side technologies such as HTML5 and JavaScript.

Dan Bricklin, CTO, Alpha Software Corporation
Dan Bricklin is currently CTO of Alpha Software Corporation, a company whose Alpha Anywhere product enables developers to rapidly create and deploy robust business applications for mobile devices and personal computers. Immediately prior to that, he was a software developer, creating the popular Note Taker HD iPad app and the SocialCalc JavaScript Open Source spreadsheet engine. He has a long and storied career in the software industry, and is best known for codeveloping VisiCalc, the pioneering electronic spreadsheet, while he was a student at the Harvard Business School in 1979. VisiCalc is widely credited with fueling the initial rapid growth of the personal computer industry.

Drew Crawford, Owner, DrewCrawfordApps
Drew is a software developer, writer, and consultant. He owns and operates DrewCrawfordApps, an Austin-based boutique development company with a focus on delivering challenging and innovative iPhone, iPad, and server software and solutions for companies of all sizes. Drew's work has been featured in TechCrunch and Daring Fireball, and his writing and insight have been praised by numerous industry luminaries.

Jonathan Stark, Series Moderator and Mobile Strategy Consultant
Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Jonathan is the author of three books on mobile and web development, most notably O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript which is available in seven languages. His Jonathan's Card experiment made international headlines by combining mobile payments with social giving to create a "pay it forward" coffee movement at Starbucks locations all over the U.S.

Episode 1: HTML5? Why I oughta…

Duration: 20 minutes
This episode is now available on-demand: video | audio | transcript


Join the conversation as experts from Adobe, Intel and Evans Data discuss the opportunities and challenges of HTML5; why HTML5 matters to app developers and IT managers; and why you oughta care, too. All followed by a live Q&A.

Episode Guests:

Brian LeRoux, Principle Product Manager of PhoneGap and Topcoat, Adobe Systems
Brian is the Principle Product Manager on PhoneGap and Topcoat at Adobe Systems and he acts as the VP at Apache for the Cordova project.

Mike Richmond, Architect, Open Source Technology Center, Intel Corporation
Mike Richmond has worked at Intel for almost 30 years in a variety of strategic, engineering and marketing roles. He led early experiments in blending TV and the Internet, and drove the transformation of the BIOS industry from proprietary implementations to the UEFI standard. He managed the software for Intel's first Linux-based product. Two years ago, he initiated Intel's HTML5 strategy.

Michael Rasalan, Director of Research, Evans Data Corp.
Michael Rasalan is the Director of Research at Evans Data Corp. He brings several years of experience as a software developer in the finance, IT consulting and telecommunications sectors, as well as a background in political and economic systems in emerging markets. Michael’s areas of focus include mobile development and cloud computing. He authors custom analytics and syndicated research, is the principal analyst for EDC's Mobile Development Report, and is a contributor to the Global Developer Population and Demographics Study.

Jonathan Stark, Series Moderator and Mobile Strategy Consultant
Jonathan Stark is a mobile strategy consultant who helps CEOs transition their business to mobile. Jonathan is the author of three books on mobile and web development, most notably O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript which is available in seven languages. His Jonathan's Card experiment made international headlines by combining mobile payments with social giving to create a "pay it forward" coffee movement at Starbucks locations all over the U.S.