With the unprecedented growth of the app ecosystem, user privacy is becoming more and more of a hot button issue, especially when that privacy is violated. For many users, finding and downloading a new app is something that has become almost second-nature; we browse our favorite app stores, we find an app that looks promising, we download it. Done.
The app ecosystem is growing at a fantastic rate, and with that growth has come an increase in concerns for privacy – especially when it comes to kids. If you do a cursory search in any app marketplace, you’ll see an unprecedented amount of apps that are aimed towards children; “unprecedented” because more kids are connected to the online world now than at any other time in history, and that number is only predicted to go higher.